Compensatory behavior most often occurs when a smoker switches from regular cigarettes to light cigarettes. [13] Claiming that filtered cigarettes literally "filtered out" much of the harmful tar and carcinogenic particles found in regular cigarettes, tobacco companies promoted "relative product safety" in order to convince smokers to continue smoking.

More than 90 percent of smokers surveyed found it either “somewhat easy” or “very easy” to identify their usual brand, even without the ‘light’ or ‘ultra-light’ label. When attached to a smoking machine, the small holes in the sides of the filter dilute the tobacco smoke with clean air. The researchers’ phone survey, which included more than 500 smokers, found that more than two-thirds of the smokers correctly associated the packaging color of their preferred brands with its former ‘light’ or ‘ultra-light’ or full-flavor label. Senior author Hillel Alpert said he and his colleague were not surprised by their findings. "The state of Texas is taking swift action to respond to the situation and support the communities whose water systems have been impacted by this amoeba," Governor Greg Abbott said. Findings from the International Tobacco Control (ITC) Four Country Survey", "Carcinogen Exposure during Short-term Switching from Regular to "Light" Cigarettes", http://www.philipmorrisusa.com/en/cms/Products/Cigarettes/Health_Issues/Cigarettes_with_Brand_Descriptors/default.aspx?src=search, https://www.usatoday.com/news/washington/2009-06-11-tobacco-control-bill_N.htm, https://www.cancer.gov/about-nci/legislative/hearings/2007-testing-light-low-tar-tobacco-products.pdf, http://cancercontrol.cancer.gov/brp/tcrb/monographs/13/, http://www.cancer.gov/cancertopics/factsheet/Tobacco/light-cigarettes, https://www.nytimes.com/2009/06/12/business/12tobacco.html, History of commercial tobacco in the United States, WHO Framework Convention on Tobacco Control, Protocol to Eliminate Illicit Trade in Tobacco Products, Countries by cigarette consumption per capita, Composition of electronic cigarette aerosol, Composition of heated tobacco product emissions, Effects of electronic cigarettes on human brain development, Positions of medical organizations on electronic cigarettes, Hospitalized cases in the vaping lung illness outbreak, List of electronic cigarette and e-cigarette liquid brands, https://en.wikipedia.org/w/index.php?title=Ventilated_cigarette&oldid=963623430, Nicotine products with harm-reduction claims, Creative Commons Attribution-ShareAlike License, "Cigarettes with Brand Descriptors - Philip Morris USA.

Unlike machines, human smokers are often heavily addicted to the nicotine in cigarettes, and consequently, smokers alter their smoking behaviors in order to consume the amount of nicotine required to satisfy their cravings.

[3] It was one of the industry's first design modifications, and filters would become essential to the later development of light and low-tar products. These cigarette brands may be listed as having lower levels of tar ("low-tar"), nicotine, or other chemicals as "inhaled" by a "smoking machine". 'Marlboro Lights' are a thing of the past, but researchers say 'Marlboro Golds' convey the same message. The president and Joe Biden will participate in the first presidential debate on Tuesday in Cleveland. Nik Modi, a tobacco industry analyst, concedes that prohibiting terms like "light" and "low-tar" will hardly affect the tobacco market because smokers have already "become acclimated to color-coding.

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