She said after trying out domestic brands in high-end retail, she chose to discover smaller, independent brands. While many luxury brands are hesitant about selling online, La Perla’s APAC CEO Chiara Scaglia says Tmall is the sales channel that drives the most revenue in China. Shop the top 25 most popular 1 at the best prices! Subscribe to our newsletters and get an extra 10% OFF your first order. The 4 New Attitudes of Young Chinese Women That Impact Their Lingerie Preferences, Susan Fang’s Fashion Fairytale Is Rooted In Reality, C-Beauty Secrets: Learnings From China's Top Cosmetics Brands, Why Poor Service Will Destroy Your Luxury Brand.
2020 popular 1 trends in Underwear & Sleepwears, Briefs, Boxers, Undershirts with Gay Underwear and 1. VOCLA has 1200+ Awesome Styles of Mens Underwear, Swimwear & Gear from Top Designer Brands. Please update your browser. Victoria’s Secret set up shop in China in 2015, and it has described the country as its most important future market with the US already reaching maturity and European market growth slowing down. The show sponsored by Manifrom. We will be sending a confirmation email, as well as order and account-related correspondence, to this email address. “Our consumers have either studied abroad or enjoy a bourgeois lifestyle, sometimes traveling to Europe to shop and reward themselves,” Jenny says. Photo: Victoria’s Secret/Weibo.

We’ve listed them here from the newest arrivals to the most established players. Korean menswear is at the forefront of fashion with hot-off-the-catwalk looks boasting comfortable fabrics and refined workmanship.

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Photo: La Perla/Weibo. King Style Underwear - No.22, Ln. Founder Liu Xiaolu says most of her consumers are smart, independent working executives. Supermodel Liu Wen poses for high-end lingerie brand La Perla. It also worked with Chinese celebrities like actress Li Xiaolu and Zhang Jingzhu to boost its local image. “That’s why once they find a good lingerie brand, they are more likely to stay.”. Founded in Hong Kong in 1975, Embryform (安莉芳) provides lingerie for women of all ages.

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Euromonitor predicts that China’s underwear retail market will reach $33 billion by 2020 as consumers spend more on their intimate items. The brand now has 10 stores in China and is planning to open discount stores in Chengdu and Chongqing, and a male underwear store in the near future.

While supplies last. Luxury In The US Suffering Without Chinese Students, How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands, Trending Brands on Chinese Reality Shows: Luxury’s First Steps, Why Jo Malone’s “London Gent” Advertisement Backfired, How Luxury Brands Are Leveraging The Power Of Data In China, 3 Tech Startups That Can Revive Your Luxury Fashion Brand Post-COVID-19. A nightdress from La Clover could run up to 6,000 RMB ($900 USD). with 31,50 € selected beauty purchase! During this difficult period, some couriers and post offices have suspended services to select countries and territories. Aimer hosts the 88Bra festival to attract young Chinese consumers.

Can Victoria’s Secret Win Over Chinese Consumers? Complete the look with key accessories such as scarves, belts, caps and ties to look, {{::lotinfoitem.product.brandName}} - {{::lotinfoitem.product.name}}, Deal is {{::getLimitedDealPercentageClaimed(lotinfoitem.product.productId)}}% claimed, Early Bird discount is {{::getLimitedDealPercentageClaimed(lotinfoitem.product.productId)}} claimed, By using our website, you accept and agree with our, {{::lotinfoitem.product.reviewRatingCount}}. Established in April this year, BerryMelon incorporates French design elements into a comfortable fit, with an average price around 1,500 RMB ($226 USD). © 2020 Herlar, LLC. In China, La Perla’s price point is about 2,000 RMB ($300 USD). New approaches and ideas are in play to meet the demands of the modern athletes. Discover Virgil Abloh’s take on street fashion. Receive early access to exclusive offers and more! Founded in 1993, Aimer (爱慕) started as a mass market brand offering underwear for women of all ages, men, and children, all of which could be purchased on their website. Please make sure that your email address is correct.

According to the company, red and pale pink items sell especially well in China. Off-White has been defining the grey area between black and white since 2014, and has become an iconic brand for millennials

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Some of the local brands mentioned in this article are seen as “mom brands” for this younger demographic in first tier cities. You can adjust your Cookie Preferences at the bottom of this page. Jenny, the brand’s co-founder says, “for smaller brands, you need to find the right set of consumers.”. We have been making luxury underwear since 1860. The brand now has 10 stores in China and is planning to open discount stores in Chengdu and Chongqing, and a male underwear store in the near future.

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