Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. A record for an ICC event. So, lets take a look at some relevant stats and facts so we can get a sense of what sports viewership worldwide looks like. US Sports Viewership Facts and Stats 9. A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The future, however, looks brighter. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. All that remains is for these trends to boost viewing numbers. 2002, 2006 FIFA World Cup (3 billion) 8. Frequency of watching live sporting events in. How the World's Biggest Sports Properties Engaged Fans in 2020 . Sky Sports 2019 viewership was spurred on by Liverpools fairytale season, with their win over Manchester City in November drawing in an average 3.36 million viewers. Register in seconds and access exclusive features. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. The USA17% stream sports, while 53% watch sports on television. 7. Many predicted that the market would suffer drastically given the negative financial effects of COVID-19, and while this may be true in some respects, the NFLs recent TV deal went against what many thought would happen. Boston Statista assumes no ], 41+ Sports Viewership Statistics [Stay Tuned For More]. Access to this and all other statistics on 80,000 topics from, Show sources information Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Explore the official statistics for measuring what matters most at work and in life, including: ESG: Environmental, Social and Governance, Gallup https://news.gallup.com/poll/4735/Sports.aspx, Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A, Computer, Restaurant Sectors Still Top-Rated U.S. Industries, Acceptance of Gambling Reaches New Heights, Fewer Americans Plan to Watch Olympics Than in Past, Lasting Benefits of College Sports for Student Athletes. The accessibility with which many can access different events now is a stark contrast to before the turn of the century, where some games just werent televised. Currency Conversion is for Indicative purpose only. Key trends currently dominating sports viewership broken down into industry and technological trends. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. 4. 2023 Asona - WordPress Theme by APALODI. across its Facebook, YouTube, Twitter, and Instagram channels. Golf Digest The 2020 NFL Draft drew a record 15.6 million viewers on the first day (Source: CNBC) Football is overwhelmingly the most-watched sport among members of the Fluent audience that identify as sports fans. First, . Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular, The League of Legends World Championship in 2019 had a. and enthusiasts can be found in the Asia-Pacific region. for a morning golf broadcast in 34 years. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. eSports viewership statistics confirm that this is one of the most popular forms of competition out there. The previous best morning for a golf telecast was also a historic Tiger Woods victory when he won the 2000 Open Championship and completed the career grand slam at only 24 years old. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. U.S. sports fans push pause on their daily routines to watch the 2022 World Cup. Sportspromedia This includes $100 billion in the NFL by outlets like Amazon and CBS, 24 billion in the NBA by outlets ESPN and Turner, and 8.2 billion in stock car racing by outlets like Fox and NBC. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. statistic alerts) please log in with your personal account. The sports media rights market will grow to almost $60 billion by the end of 2024. However, popularity for the latter has soared in recent years. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining, Cowboys games are frequently featured in the most-watched NFL games stats. Virtual sports and virtual sports betting have been on the rise in the last couple of years. Broadcast in 212 territories to 643 million homes and with a potential TV audience of 4.7 billion people the English Premier League is one of the most popular sports leagues by viewership. The BBCs coverage of the match peaked at 25 million viewers during penalties, whereas ITV recorded 6 million peak viewers. Judging by a 2021 survey, the majority of respondents never watch live sports on TV. Comparatively, between Jan. 6 and Jan. 23, viewers 25-54 in BBO homes accounted for approximately 10% of the non-sports programming on the three networks that carried the divisional and conference championship playoffs. Data has been collected from U.S. adults on a daily or weekly basis, dependent upon topic, since March 10, 2020. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. The FIFA World Cup3.3 billion viewers. All orders are processed in US Dollars only. Get in touch with us. Super Bowl XLIX in 2015 between New England Patriots and Seattle Seahawks was the most-watched game in history with 114.4 million viewers tuning in. The ideal entry-level account for individual users. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. Activate. Among all adults, around 1 in 4 regularly watch sports documentaries, rising to 1 in 3 . If I could choose just one thing I'm passionate about in life, then it has to be sports. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. Only a small percentage of people watch sports on the television at least once a day, a trend found across all age groups, i.e. Chart. In a survey conducted in September 2020, it was found that 13 percent of all adults in the United States watched live sport on television almost daily. Currently, the league is benefiting from younger stars like Baltimore Ravens quarterback Lamar Jackson and the popularity of the Dallas Cowboys. Advanced channel analysis . Results are specific to the Fluent audience and not reflective of the general U.S. population. A 2021 survey by Grabyo reveals that the majority of British sports fans would give up on watching sports on TV. As soon as this statistic is updated, you will immediately be notified via e-mail. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. This year's Super Bowl game highlighted this in clear figures. It also got the highest TV rating of 41.6, as per American football viewership statistics. Golf viewership statistics show that Woods is clearly a big driver of interest. FOX Sports executive vice president Michael Mulvihill broke down the list: Total Minutes of Live Sports Event Viewing in 2021: FOX - 250.3 billion minutes CBS - 224.4 NBC - 220.0 ESPN - 215.6 ABC - 86.1 Also provided is a look at the botched European Super League, which encapsulates many of the frustrations that modern sports fans have regarding the inflated prices that come with following a sports team. In fact, the league experienced a 9.7% drop in ratings in 2017 amid the Colin Kaepernick controversy. 12% of the 18 to 34 and the 45-64 age bracket each, 15% of 35 to 44-year-olds and 8% of 65+. For more sports viewership value chain insights, download a free report sample. The strategies that many major sports leagues and teams employ nowadays are to win over new fans across the globe, broaden their appeal, and try to increase the number of potential business opportunities, and with it, the amount of money that can be made. 9. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. If you are an admin, please authenticate by logging in again. They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. At no point will consumers personal information will ever be disclosed. However, it has proved more challenging for some sports than others. Male sports fans are feeling the greatest impact and ultimately spending less time watching TV due to the lack of sports programming. In fact, the 1966 FIFA World Cup Final is still the most-watched sporting event in UK TV history. A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Data and Analytics: Viewership disruption. Due to varying update cycles, statistics can display more up-to-date The 2019 World Series was one of the lowest-rated and least-watched games in World Series history. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. 5. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. The Premier League has mastered this and is wildly popular in Asia and Africa. A survey conducted by PwC found that most of the people kept their traditional subscriptions purely to watch live sporting events, and they would have canceled had these not been available. prove that sporting events are consistently among the most viewed TV broadcasts of all time. Sports are back on the schedule, traditional broadcasters are including more coverage of events, including eSports, and betting is becoming integrated with the viewing experience. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. Learn more. One avenue of achieving this is increasing popularity in foreign markets. Back then, 32.20 million people watched England beat rivals West Germany 4-2. Its the NFL SuperBowl. For the purpose of this survey, the "none of these" option includes alternatives like watching a game in person or at a sports bar. Compared to other generations, Gen Zers are most likely to stream sports content. Every customers requirement is unique. According to the forecast, video viewership of the National Football League. Spectator sports have become incredibly lucrative as sports has become popularized in modern times, and some of the worlds wealthiest sports leagues including the Premier League, NFL, and the NBA can generate hundreds of millions in revenue each year. The most-watched NCAA football game in 2021 was the match between Ohio State and Michigan and it had almost 16 million viewers. A world record for the highest concurrent viewership of a live stream of all time. The average TV viewership for the NFL in 2019 was 16.5 million per game. Fluent attracts a massive audience across its network of owned media properties. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. * Less than 0.5%; ^ Asked on Gallup Daily tracking survey; (vol. Having used several other market research companies, I find that GlobalData manages to provide that difficult-to-get market data that others cant, as well as very diverse and complete consumer surveys. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. GlobalDatas thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. 39% of fans are watching sports content via streaming services, with YouTube TV leading the way (16%). The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. Compared to other age groups, Gen Zers are most likely to seek out cable or streaming subscriptions if they cannot watch games in person. 1. A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. Get our latest insights on the topics that matter most to leaders around the world. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. Then you can access your favorite statistics via the star in the header. [Online]. Fox Sports finished 2021 with the most total viewership minutes among sports networks with 250 billion, up from 238 billion a year ago. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. NBA viewership is down by double-digits compared to this time last year, As a surprise to no one, football is the king of the, most popular sports in America by TV ratings, The 2020 NFL Draft the annual three-day event where. Viewership intent among avid fans was similar, but less dramatic. Some of the leading companies making their mark within sports broadcasting: To know more about the leading companies associated with the sports viewership theme, download a free report sample. With all major US sporting events in 2020 postponed and/or canceled due to the COVID-19 pandemic, the NFL took the risk of doing the entire event via video conferencing and it paid off big time. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers., COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. Overall, the competition has recorded an average viewership of 380,406, which is lower than MPL ID Season 8 (447,142). Published: March 21, 2022 that people love to watch competitive sports. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. A record-high 69% of Americans now say gambling is morally acceptable -- further evidence that the shift toward more liberal views on social issues continues. Recent trend What is your favorite sport to watch? With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Use Ask Statista Research Service, Most popular TV channels for news consumption in Russia 2022, Number of TV households worldwide 2021-2026, by platform, Leading OTT VOD services in Russia 2021, by revenue share, Leading pay TV providers in Russia 2021, by market share. As a surprise to no one, football is the king of the most popular sports in America by TV ratings. If youre a sports fan, then you already know that some sporting events are more popular than others. The strategy that many major sports leagues and teams employ nowadays is to win over new fans across the globe, broadening their appeal and trying to increase the number of potential business opportunities, and with it, the amount of money that can be made. In general, would you describe yourself as a sports fan, or not? Ensure that you have the right strategy, culture, people, structure and processes in place to achieve your goals. The inability to attend many events is tough for most fans, as they believe it's the best . After returning with its midseason premiere last week, the first-year comedy series reached 4.82 million viewers . Sportspromedia While sports fans have always traditionally watched sports either live at stadiums or on the TV from the comfort of their own home, the growth of the Internet has opened up many different ways of watching sports. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. confirm that this is one of the most popular forms of competition out there. For those wanting an in-depth analysis of how the sports broadcasters make their money, and the likely future of the industry. Learn more about how Statista can support your business. Gallup https://news.gallup.com/poll/4735/Sports.aspx More detailed statistics on sports viewership show ratings for the NBA and NFL Finals going down 51% and 61%, respectively. My perfect day involves taking a long ride on my road bike and then coming home, nibbling on some junk carbs, and reading the latest sports news. Show publisher information Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). The major league soccer (MLS) has seen a 27% surge in interest since 2012, according to Nielsen Sports. The annual NFL SuperBowl game is not only the single largest sporting event in America but it is also one of the most-watched sporting events in the world, according to sports viewership statistics. The GlobalData platform is our go-to tool for intelligence services. We are happy to help. Stay up-to-date on latest sports media news, TV ratings and schedule information at Sports Media Watch, an industry authority since 2006. . The Euro 2020 Final brought in a peak audience of 31 million viewers on BBC and ITV. On that note, the number of eSports enthusiasts, i.e. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research expert covering TV and video media, Profit from additional features with an Employee Account. data than referenced in the text. In the Premier League, many long-term fans have been priced out of purchasing season tickets, with many feeling football is now unaffordable. is here! show that Woods is clearly a big driver of interest. 32% of UK adults never watch live sports on TV. 1. 8. Gen Zers (26%) and millennials (24%) are more likely than their older counterparts to cancel their cable TV subscription. Based on soccer viewership statistics, an average of 1.9 million people in the UK watched Premier League matches live on Sky Sports during the 2019/20 season. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A Studies by North American intelligence company Morning Consult have shown that approximately 53% of Gen Zers identified as sports fans, as opposed to 69% of millennials, and 63% of all adults. A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). 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