It’s about the true values of martial arts which is extremely significant here in Asia.”. Sityodtong's vision for how mixed martial arts should be promoted differs wildly from what we are accustomed to with the UFC boss Dana White. "But we're a different formula because we're a celebration of Asia's greatest cultural treasure, martial arts. The show is helmed by entrepreneur and business mogul Chatri Sityodtong, who is the Founder, Chairman and CEO of ONE Championship.

“Every region in the world had a sport that represented it," said Sityodtong.

The National Hockey League is 13th with 1.6 billion, followed by Chelsea FC of the EFL with 1.4 billion and the UFC Great Britain at 15th with 1.2 billion viewership.

The UFC was sold in 2016 and cost the talent agency WME-IMG $4 billion.

The duo travels across Asia searching for talent and experiencing local cultures. ONE Championship, founded in 2011, is also where it is today because of the rise of technology, social media, and smartphones, Sityodtong said.

© 2020 Forbes Media LLC.

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According to industry analyst Nielsen, a record-breaking 85 million people tuned in to watch ONE Championship’s 100th mixed martial arts event in Tokyo. Full stop.”, Also Read | Mike Tyson Calls UFC Star Conor McGregor 'beast' In Glowing Praise; Watch Video.

It is "perfect for the millennial audience in terms of fast, short, edge-of-the-seat content that grabs your attention.

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We have the most fantastic sponsors and partners on board that believe in what we’re doing, that believe in our vision,” Sityodtong concluded. First, controversial athletes like McGregor have ushered mixed martial arts into a post trash talk era. ", In the eight years it has been running, Sityodtong has overseen broadcast deals in 140 countries. From the latest news, deals and signings to game changing innovation and technology, MOS will deliver directly to you.

You don't see any of the trash-talking or any kind of criminal offences or behavior you see in other promotions. Sityodtong has considered making studio shows a crucial aspect of his strategy.

The Indian Premier League in cricket is worth $5 billion, he said, while the Chinese Super League in soccer "is around $1 billion." So I’m very optimistic for next year.”. 1st September 2020 1st September 2020 Pontakorn Urapeepatanapong. While the UFC has taken a more in-your-face approach in its rise to prominence, with president and face of the organization Dana White serving as the perfect microcosm for the American mixed martial arts community, Sityodtong has taken a different route. I lived in America for 18 years, and I don't recognize the America I see today when I see the divisiveness and hatred.

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